What Is Reputation’s Impact on Company and Brand Value...
Foremski Praises Tech PR, Buries Tech Journalism
Thinking Outside the Article: Making the List in Tech...
Blow Out Content Marketing and Lead Social Conversations with...
Back in 2007 I blogged about a Businessweek article that shared some interesting research....
Tom Foremski has written about the rise of tech product journalism and corresponding growth...
It is harder than ever to get attention for companies, products and services. No,...
As I discussed in my first post, it can be a real challenge to...
It is always a thrill for me, a PR guy, to get a press pass for an event; it is just one of the benefits of running a popular blog. And it was especially difficult for me to resist an invitation to the Post-Advertising Summit, which took place yesterday at Cult Studios here in...
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Social bookmarking is coming back in a big way, thanks to the popularity of Pinterest (pronounced to rhyme with “interest”). Dubbed as a “virtual pinboard,” it lets you organize and share photos of the many products, places, and things you find interesting online. You can also browse other users’ pinboards and re-pin to your...
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Back in 2007 I blogged about a Businessweek article that shared some interesting research. My post From Madmen to...
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Tom Foremski has written about the rise of tech product journalism and corresponding growth in the tech PR field....
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Yesterday, BRANDSconf in New York featured a day of rapid fire sessions about brands and social media, hosted by panels and individuals, many from large companies and interactive agencies. The “Evolution of the Community Manager” session featured a great panel. At the end, each person offered tips for aspiring and practicing community managers. Danya...
I read an interesting article in Forbes: The Peril of Big Ideas. People in all aspects of marketing, advertising and PR tend to swoon over the very idea of the Big Idea. Although in theory these concepts are by definition Big and Good, it is important that your Big Idea first “do no harm.”...
Pink Slime. This foul concoction has all the ingredients, food groups, if you will,...
Use the Right Content Marketing Metrics and Strategy to Produce Real Results I believe...
