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Monthly Archives: October 2011

Social Media Policy vs. Guidelines: There IS a Difference

October 25, 2011
By
BY

See excerpts and link below: A social media policy is a legal document, usually prepared by a company’s legal department. It explicitly highlights what employees can and cannot do or say on the social Web. A policy usually addresses compliance issues, professionalism, and the need to avoid making promises on behalf of the business...
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PR Strategy: The Most Important Question You can Ask

October 19, 2011
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PR Strategy: The Most Important Question You can Ask

I find that PR is often too focused on tactics.  It is much better, instead, for tactics to flow from a plan that is anchored by a well-thought- out strategy. The following post on B2B Voices was inspired by Mark Cendella, Founder and CEO of The Ladders; it describes the one key question that...
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Influence is More than Just a Number

October 19, 2011
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Influence is More than Just  a Number

  Image via Wikipedia My last post was about online influence. I suggested looking beyond the most obvious metrics when trying to take the pulse of someone’s influence, in other words, size, or reach, for example, may not matter as much as other factors. Now, I go one step further and advise against taking...
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The most common SEO mistake in PR and how to fix it

October 14, 2011
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The most common SEO mistake in PR and how to fix it

The company name is often the only part of this description with a hyperlink and it leads back to the company’s homepage as opposed to a descriptive page about the product. People wouldn’t need to use a search engine if they already knew your name and what you do. You’re using SEO tactics to...
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Moneyball Secrets Applied to PR and Influencer Relations

October 14, 2011
By
mbindex

Michael Lewis is a great read, I have enjoyed his work since reading Liar’s Poker way back when.  I somehow have managed not to read the book Moneyball or see the movie yet; having said that I am familiar with the story,.  it relates how Billy Beane turned Oakland As into winning baseball team...
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Should Agencies Act Like Tech Startups? Tyranny of the Billable Hour

October 13, 2011
By
bdrlogo

There has been a debate raging in the ad and PR agency worlds recently, sparked by articles that in Fast Company (How Ad Agencies Can Act More Like Tech Startups) and Media Post (Why Agencies Should NOT Act More Like Startups). I wanted to chime in on the discussion and share my thoughts, based...
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How to Ensure that the Next Big Idea is not a Big ** FAIL**

October 12, 2011
By
forbes_logo_main

I read an interesting article in Forbes: The Peril of Big Ideas. People in all aspects of marketing, advertising and PR tend to swoon over the very idea of the Big Idea.  Although in theory these concepts are by definition Big and Good, it is important that your Big Idea first “do no harm.”...
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The Best Headline Writing & Title Optimization Tips of All Time

October 12, 2011
By
verticalmeasureslogo

Want some modest advice on headline writing? Read the following post from Vertical Measures: Darren Rowse. Headlines matter for a variety of reasons, most importantly of which is more traffic, more reads, and probably more links. Headlines are what entice a user to click through and read more. But writing headlines for web content...
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9 apps to boost your Twitter strategy

October 12, 2011
By
ragancom_headerlogo

The following story ran in Ragan’s.  Visit the link to read more. Twitter is big business. Everyone from movie stars to the average Joe is sharing his thoughts and ideas on Twitter. For average users, just going to Twitter.com and typing a tweet might be enough to get the job done, but this simply...
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4 ways to improve quotes in press releases

October 12, 2011
By
impertinentlogo

What will sink your press release faster than an iceberg on a foggy night? Well, besides clichés, superlatives, and meaningless terms such as “cutting-edge,” using poorly worded quotes will have reporters hitting the delete button before they read your third paragraph. Don’t fall victim to this problem. Consider the following tips as you are...
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